Saw an article in USA Today in which the author says that over a dozen cities have banned digital billboards.
Detractors site how much the billboards attract drivers’ attention. Industry representatives claim they have studies that show that accidents did not go up when electronic billboards are installed.
My personal opinion is that digital billboards are distracting to drivers… otherwise why pay the substantially higher costs to install them? Billboards are an attempt to get the attention of people in cars. That includes the person behind the wheel, right? If it costs an extra quarter of a million dollars to install a digital billboard, does that not indicate that the billboard industry believes they are better at grabbing your attention?
Attention that should be focused on the road?
In New England, where TeleGlass National’s headquarters is located, both Vermont and Maine have banned digital billboards. I, for one, hope more states follow suit.
Read more from James Lee.
In 2009 he joined TGSC Group as the managing director of product development. James brings expertise in customer satisfaction and service delivery to the team. He guest blogs for TeleGlass and is an amateur photographer. Find him on Twitter @jronaldlee.
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